Too often, we see LinkedIn posts, blog posts, and website copy that scream, “AI wrote this,” and it’s really not a professional look. As writers, we cringe a little on the inside (and/or on the outside) when we see this. While AI can seem like an alluring approach to cut costs, there are too many drawbacks and imperfections at this stage to rely on it fully.

Companies still need professional writers to decipher tone, ensure factual accuracy, and connect with audiences on a human level.

In this Harvard Business Review article, neuroscientist Charan Ranganath, Ph.D., calls upon his years of research on memory to describe how you can make your messaging more memorable and, therefore, more effective.

When crafting science content rife with abstract concepts, these tools are especially critical to keep top of mind to ensure that your audience stays engaged and that your messaging truly sticks.

Making complex science accessible to a lay audience is a non-negotiable, whether you're working in health products, pharmaceuticals, biotechnology, or research.

Here's why professional science writing is essential for your organization.